Farm Bureau Bank

Multimedia Designer | Banking Marketing

Role Overview & Impact

 

As a Multimedia Graphic Designer & Content Creator at Farm Bureau Bank, I contributed to the company’s brand refresh and digital transformation by developing strategic visual solutions aligned with evolving brand standards. Through cross-functional collaboration with marketing, communications, and leadership teams, I helped strengthen brand consistency and elevate the overall quality and clarity of corporate communications across digital and print platforms.

My work included the creation of video content, motion graphics, social media assets, marketing collateral, and enterprise-level templates, improving internal efficiency and ensuring cohesive visual communication across departments. I also contributed to environmental branding initiatives by applying design principles to office spaces, enhancing the physical brand experience and reinforcing brand presence beyond digital touchpoints.

Additionally, I traveled across the United States capturing photo and video content to support corporate storytelling, helping humanize the brand and create more engaging, authentic marketing narratives. These efforts contributed to stronger audience engagement and a more unified brand experience across channels.

Due to corporate security and confidentiality policies, I do not have direct access to a large portion of the creative work developed during my tenure. However, additional Farm Bureau Bank work samples are available on my LinkedIn feed and in the “Activity” section.

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