Campaign Posters

Advertising | Art Direction | Branding | Conceptual Strategies | Graphic Design | Poster Design | Typography

CAMPAIGN CONCEPT:
Sriracha Hot Sauce — #UnboreYourself

This conceptual campaign explores a bold reinterpretation of the Sriracha brand, introducing a more eccentric and playful visual direction designed to connect with a younger audience. Building on the brand’s recognizable identity, the concept uses vibrant experimentation and unconventional storytelling to create an energetic and unexpected visual experience.

Driven by the campaign message #UnboreYourself, I recreated the iconic Sriracha logo using the actual ingredients found in the sauce, transforming familiar brand elements into an expressive composition rooted in the product itself. This hands-on approach brings authenticity and tactility to the concept while celebrating the bold combination of flavors behind the brand.

The creative direction translates Sriracha’s distinctive personality into a visual language that feels playful, unconventional, and adaptable across campaign applications. The result is a concept that celebrates experimentation while positioning the brand to connect with audiences seeking originality, personality, and memorable experiences.

SOCIAL IMPACT CAMPAIGN:
Human Rights Campaign — Anti-Hate Awareness

Created during a pivotal period in the fight for marriage equality, this conceptual awareness campaign uses visual tension to confront the devastating consequences of hate and violence against the LGBTQ+ community. Rather than creating imagery meant to feel comfortable, the campaign was designed to provoke reflection, turning symbols of pride, identity, and love into a stark reminder of the discrimination and violence faced by a community seeking equal recognition.

Each composition was handcrafted using glitter in the colors of the Pride flag, gradually transitioning into deep red to symbolize the human cost of hate. Firearm silhouettes interrupt the vibrant spectrum as a deliberate visual metaphor for violence—creating a powerful contrast between expressions of identity and the forces that seek to silence them.

At its core, the campaign challenges the dehumanization of LGBTQ+ identity and delivers a simple message: difference is not a disease, equality should never be met with violence, and hate can never be the answer to love.