The Dalí Museum

Inspired by the surrealist vision of Salvador Dalí, this academic project develops a custom typographic identity based on sacred geometry, specifically the Flower of Life. The system transforms letterforms into abstract emblems by layering characters to create symbolic compositions that reflect mystery, imagination, and visual experimentation.

The identity extends across multiple applications including apparel, employee badges, and digital interfaces, demonstrating how typography can function as both communication and artistic expression. Each emblem becomes a unique visual signature, reinforcing the playful yet intellectual spirit of surrealism.