The Dalí Museum

Inspired by the surrealist vision of Salvador Dalí, this academic project explores the intersection of typography, symbolism, and sacred geometry through a custom visual identity rooted in the Flower of Life. By layering and intersecting letterforms, I developed a system of abstract typographic emblems that transforms language into symbolic compositions inspired by mystery, imagination, and visual experimentation.

The identity was translated across apparel, employee badges, and digital interfaces, demonstrating how a conceptual design system can remain cohesive while adapting across physical and digital applications. Each emblem functions as a distinct visual signature, balancing artistic expression with a structured system inspired by the unconventional spirit of surrealism.